His unique approach, rooted in purity, simplicity, concepts with emotional resonance, and bold colors, gained him significant media attention.

Introduction to Color Theory for Visual Communication | Download

‘There is no such thing as too bright’, is a lesson graphic designer Sean Adams has been teaching since 1992. When it comes to using color, he maintains that it is important to know what the rules are, and also when to break them. He opened AdamMorioka in the early nineties, at a time when design was focused on heavy layering, and dark colors.

His unique approach, rooted in purity, simplicity, concepts with emotional resonance, and bold colors, gained him significant media attention. Adams has collaborated with the likes of Nickelodeon, Disney XD, The Academy of Motion Picture Arts and Sciences, the Sundance Film Festival, Gap, Old Navy, UCLA, and many others. He is the Chair of Undergraduate and Graduate Graphic Design at ArtCenter College of Design in Pasadena, California.

In this online course, deepen your knowledge of color and learn how to use it in a way that enhances your message and catches audiences. Explore different properties of color, cultural and temporal meanings and how you can create a good palette. Then, Sean guides you through your poster design, from start to finish.

What is this course’s project?
Three different film festival posters designed by you.

Who is this online course for?
Anyone looking to expand their knowledge in typography, color and composition to elevate their design skills

Requirements and materials
A digital or mobile phone camera, Adobe Photoshop, InDesign, Illustrator, and a printer

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Updated: Part 3, 4, 7