In this course, learn how to set objectives for your social media and choose appropriate KPIs to measure your performance. Use a dashboard to easily see all your data at a glance and discover how to create and interpret a performance report so you can continuously improve and meet your goals.

Social Media Analytics for Beginners | Download

Learn how to interpret the metrics of your platforms and create strategies that drive your brand

If you know how to use it right, social media can be one of the most efficient tools for promoting your brand or project and attracting followers. Beatrice Oppici, digital consultant specializing in social media, teaches you how to masterfully analyze and interpret metrics from online platforms to develop an efficient digital strategy tailored to your needs.

In this course, learn how to set objectives for your social media and choose appropriate KPIs to measure your performance. Use a dashboard to easily see all your data at a glance and discover how to create and interpret a performance report so you can continuously improve and meet your goals.

What is this course’s project?
Prepare an analytics report for your social media platforms that allows you to easily interpret the performance of your marketing strategy with visual data.

Who is this online course for?
Anyone with a business-related activity on one or more social media platforms who wants to learn how to analyze their data to promote their brand or enhance their strategy.

Requirements and materials
You need basic knowledge of social media content creation and management.

The tools you need to take this course include Google Drive, both Excel and Google Sheets, two business accounts, and profiles created on Facebook, Instagram, Twitter, Linkedin, Youtube, or Twitch.

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