To copywriters, creativity and communication professionals who work with the written word and anyone who is starting out in creative writing.

Copywriting for Copywriters (PutosModernos) | Download

A copywriting course for copywriters: learn to use humor to sell (almost) anything. Irony, sarcasm, and honesty can help us achieve original results when looking for a creative headline. In this online course, Jorge Sandua and Joan Alvares, better known as PutosModernos, will teach you copywriting for text-based advertising campaigns.

Throughout the units, you will learn step by step how to create a headline campaign through humor. You will understand the importance of starting from insight, analyzing the context and taking advantage of customer feedback. Improve your skills with this course made by copywriters, for copywriters.

What is this course’s project?
You will create a communication campaign to publicize the PutosModernos course.

Who is this online course for?
To copywriters, creativity and communication professionals who work with the written word and anyone who is starting out in creative writing.
v Requirements and materials
You will not need any prior knowledge to take this course.
v As for the materials, you should only have paper, pencil and your computer.

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